IT’S HARD TO believe that, in 2016, it’s rare to see an actual sanitary towel on telly.
Despite the fact that 50% of the population will use a pad at some point or another, most ads shy away from showing them, and we are instead treated to that Ominous Blue Liquid That Exists Only In Ads™ and loads of twaddle about absorbency.
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Step up, Bodyform.
Earlier this year, the company won kudos for daring to show actual blood in an ad and now they’re back with an ad that shows a girl sticking a pad on her knickers. Revolutionary!
Bodyform Marketing Director Nicola Coronado has said that the brand wanted to highlight “what else was currently missing from feminine care advertising — and that was showing physical product in a real-life situation”.
Bodyform claims the product demonstration is a first in advertising.
And people are loving it.
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Next step: eradicating white pants from tampon/pad ads once and for all.
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